Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
In addition, different pricing can be applied to different customers based on their user profiles. Frequent shoppers may dynamically be shown lower prices for some or all products, or different buying groups (e.g., varying levels of site membership) can be shown special pricing.
8. Loyalty Marketing
In a "frequent buyer" loyalty program, customers earn points based on their purchase histories and the money they spend. These points can be redeemed as payment on future purchases. The airline industry is perhaps the biggest user of loyalty systems with its "frequent flier" programs, but the idea is adaptable to any industry and any product.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
