Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
7.Quantity-Driven Price
For items that are normally purchased in volume (e.g., office supplies), volume discounts can spur customers to purchase greater quantities than originally intended. You might offer a 5 percent discount for purchases of five to 10 units, for example, but 10 percent when a customer buys 11 to 20 — prompting customers who intended to buy eight to up their orders to 10.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com