Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
6. BOGO
To enable buy-one-get-one-free offers (BOGO), your e-commerce software should support any variation of the buy-one-get-one-free concept. Buy product A, for example, and get 50 percent off product B. Or order two units of product A and get the third one free.
You should also be able to bundle multiple products and sell them as one package. The idea is to discount the bundle so it's substantially less expensive compared to buying each of the SKUs individually. BOGO and bundling are powerful methods that can turn slow-moving inventory by promoting it with more popular items.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
