Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
Try these e-commerce enabled promotional marketing techniques to lift order size, revenues and profits
Coupons can also help traditional brick-and-mortar stores introduce a website to their customer bases. Store clerks can distribute personalized discount coupons to shoppers at checkout. The coupons entice those shoppers to log on to the store website and potentially make additional purchases online.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
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