Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
Try these e-commerce enabled promotional marketing techniques to lift order size, revenues and profits
5. Refer a Friend
One use of coupons is for refer-a-friend offers. Say your customer Jeff refers his friend Nancy to buy a product from your site. The contact is done through an email form initiated by the customer in your online store. When Nancy buys a product from your site, the e-commerce software sends Jeff a coupon good for a discount on a future purchase.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
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