Promotional Marketing: 9 Ways to Squeeze More ROI Out of Your Shopping Cart
Coupons are cash equivalents applied to shopping carts at checkout. For coupons to work online, your software should be flexible enough that you can set the start and end time of coupons, and determine if they're transferable and can be used in tandem with other promotions or special pricing.
Coupons need to be proactively produced and distributed, so your e-commerce solution should have an interface for creating coupon keys. The system should display a page listing all coupons the customer has redeemed and registered at the site that can be used during the checkout process.
Bob Bly is a freelance copywriter specializing in B2B and direct marketing. He has written copy for over 100 companies including Sony, IBM, AT&T, and Intuit. McGraw-Hill calls Bob Bly “America’s copy copywriter.”
Bob is the author of 100 books including The Copywriter’s Handbook (St. Martins). He can be reached via email at rwbly@bly.com or on the web at www.bly.com
