Increase Response to Your E-mail Campaigns

2. Test subject lines. Forty-three percent of consumers opened e-mails during the 2005 holiday season because the subject line was compelling, according to the Annual Holiday E-mail Consumer Survey, released in January by e-mail marketer Return Path.

While you might spend significant effort crafting your e-mail content, if your customers don't open the message, the content is worthless. Put some thought into whether your subject lines are as attention-grabbing as they can be, Fleck says.