Increase Response to Your E-mail Campaigns

1. Test address acquisition techniques. This is the first time a customer will interact with your e-mail campaign, and you need to make a good impression. Why should the customer give you permission to e-mail her? And more than just seeking permission to e-mail, you need permission to e-mail the correct address, says Rich Fleck, director of strategic services for DoubleClick. Because the average consumer has multiple e-mail addresses, get permission to e-mail the address she most frequently checks.