Increase Response to Your E-mail Campaigns

Zimet last year began including what he calls "did you know?" boxes throughout the body of Crutchfield's e-mails. This text features benefits the customer might not have known about shopping with the Crutchfield brand, such as lifetime technical support.

While he wouldn't share data on how these boxes impacted his e-mail campaigns, Zimet believes including them is the right thing to do. "People have a lot of shopping options. You have to remind them what is unique about shopping with you," he says.