Increase Response to Your E-mail Campaigns

Keep the e-mail relationship and messaging compelling to the individual consumer, rather than blasting the same message out to every address on your list, Kirby says.

He further recommends tweaking your contact strategy based on customers' buying cycles. If a particular group of customers tends to visit your site and purchase every three months, watch for these visits and send e-mails if the three months pass without a visit or a purchase. Or anticipate the visit by dropping an e-mail to remind those customers why it's a great idea to shop with you.