The Catalog Doctor: Marketing Remedies for Multichannel Profits (Extended, Web-only Version)
Increase profits by improving your digital imaging process
Problem: I don’t know what’s on the market for outputting color-accurate SWOP proofs. What are my options?
The Doctor’s Remedy:
Option #1: If your photo studio has the right kind of printer, and if it can calibrate to SWOP, it can provide you with loose (or “scatter”) proofs. Work on calibrating with your print vendor, which is difficult and time consuming.
- Companies:
- McIntyre Direct
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