The Catalog Doctor: Marketing Remedies for Multichannel Profits (Extended, Web-only Version)
Increase profits by improving your digital imaging process
The Doctor’s Remedy: Your images must end up on SWOP standards to print well. Can your photo studio get you there? Maybe.
Our Proofs Don’t Match
Problem: The catalog doesn’t match the proofs I approved. Why?
The Doctor’s Remedy: Before printing your catalog, proof to an output device (e.g., your printer) that is calibrated to your press (SWOP standards) to see what your color actually will look like on press. Does that mean you must proof to a traditional high-end (and costly) laminating proofer? Not necessarily. Some drop-on-demand (ink-jet) proofers have become capable of matching the results of laminating proofers. But it’s very difficult to achieve, and not just any old photo-ink-jet printer will do.
- Companies:
- McIntyre Direct
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