The Catalog Doctor: Marketing Remedies for Multichannel Profits (Extended, Web-only Version)
Increase profits by improving your digital imaging process
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1. Don’t trust monitor color. A monitor’s color works on entirely different principles than ink-on-paper color. There’s a complex translation process to get from a monitor’s light-based color to paper’s ink-based color.
2. Don’t trust monitor color range. Computer monitors have a huge range of colors available, much bigger than a Web offset press actually can print. So there’s a second translation process from a monitor’s huge color gamut to a press’ smaller one.
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- Companies:
- McIntyre Direct
Susan McIntyre
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