The Catalog Doctor: Marketing Remedies for Multichannel Profits (Extended, Web-only Version)
Increase profits by improving your digital imaging process
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Why Is My Catalog Dull and Gray?
Problem: All the photos looked clean and bright on the photo studio’s monitors, but my catalog printed dull and gray. What went wrong? Can I fix it next time?
The Doctor’s Remedy: Yes, you can fix it. And even though the digital photo workstream involves very complex technology, you don’t need to become a digital photo tech to improve your catalog’s color. Here are some key facts and tips to get you started:
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- Companies:
- McIntyre Direct
Susan McIntyre
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