Increase profits by improving your digital imaging process

By Susan McIntyre

The solution is proper application of sharpening, which isn’t a simple thing to get right. It’s also not something your photographer can necessarily optimize just by looking at a monitor. So pay close attention to “unsharp masking,” learn its appearance, what too much of it looks like (things begin looking as if they’ve been traced), and make sure your digital professionals are applying it optimally.