The Catalog Doctor: Marketing Remedies for Multichannel Profits (Extended, Web-only Version)
Increase profits by improving your digital imaging process
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Back in film days, this sharpening — which doesn’t actually sharpen an image, but rather makes it seem sharper by enhancing contrast along transition edges — was applied by a skilled drum-scanner operator. And most catalogers never knew it was happening. But today, since digital camera backs don’t automatically apply this sharpening in most cases, the result is that digital captures often look “soft” or “unfocused.”
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- Companies:
- McIntyre Direct
Susan McIntyre
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