The Catalog Doctor: Marketing Remedies for Multichannel Profits (Extended, Web-only Version)
Increase profits by improving your digital imaging process
Does that mean you must keep using a color house even though you’ve switched to all-digital photography? Technically, no. Just be sure that wherever your color is getting corrected, it possesses the following:
• A high-end SWOP-calibrated monitor;
• A high-end SWOP-calibrated printer/proofer; and
• A highly skilled color correction person with years of experience.
- Companies:
- McIntyre Direct
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