The Catalog Doctor: Marketing Remedies for Multichannel Profits (Extended, Web-only Version)
Increase profits by improving your digital imaging process
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Does that mean you can skip using a color house anymore? That your photo studio’s color-corrected images can go directly to press? Maybe, but not likely.
Back when catalogers shot film and always used a color house, color correction was done by highly skilled folks with years of experience. Good color correction was — and still is — a complex, detailed operation requiring a combination of high technical skills and artistry. Even though your studio’s color correction may look great on its studio monitor, unless your photo studio has an old-line color house operator on staff, you’re unlikely to get the level of skill and finesse you need for great, printable color.
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- McIntyre Direct
Susan McIntyre
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