The Catalog Doctor: Marketing Remedies for Multichannel Profits (Extended, Web-only Version)
Increase profits by improving your digital imaging process
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Option #5: Have your press vendor generate your proofs.
In all cases, you’ll need to review proofs, correct color, and then keep re-outputting proofs until all the colors are right. So who should correct the color?
Problem: “I learned Photoshop, so can’t I correct color in the studio?”
The Doctor’s Remedy: Photo studios have gone through a huge technological learning curve (and equipment investment) over the past decade. They’ve learned vast new skill sets, including color correction. And most studios nowadays are selling color correction as an added service.
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- Companies:
- McIntyre Direct
Susan McIntyre
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