On the Web: Supersize Me
Want to double your bottom line? Increase average order size by just 10 percent
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5. Bonus Offers Based on Dollars in Cart: If you've ordered from Omaha Steaks, you've almost certainly been offered "special deals" to add to the order. You can't get the specials directly; you have to buy something first in order to be eligible for them. This technique translates well to the online world.
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Larry Kavanagh
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