On the Web: Supersize Me
Want to double your bottom line? Increase average order size by just 10 percent
3. Offers: Part of the purpose of an offer, such as "buy $50 or more and get some bonus," is to drive up the average order size. If you use this kind of offer, test increasing the threshold to receive the bonus. If you can get the dollar threshold up just by 10 percent without losing response rate, you likely have an easy winner on your hands.
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