On the Web: Supersize Me

Secrets of Supersize
How do you increase average order size on your site? Here are a few techniques:

1. Basic Cross-Selling: Make sure you at least show shoppers "people who bought this also bought that." This cross-sell alone can increase average order size by nearly the magic 10 percent. Make sure you use it in your shopping cart. A number of sites have this feature but use it only on product pages. That's a big missed opportunity — the cart is the No. 1 place shoppers click on cross-sells!