On the Web: Supersize Me
Want to double your bottom line? Increase average order size by just 10 percent
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For e-commerce sites, there's a second benefit to driving up average order size: The single best predictor of a customer's lifetime value is the dollar amount spent on the first purchase. Increased lifetime value allows you to spend more on new customer acquisition and thus acquire more new customers. Convincing a customer to add to an order is the gift that keeps on giving, at least for the merchant. Supersize me!
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Larry Kavanagh
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