On the Web: Supersize Me
Want to double your bottom line? Increase average order size by just 10 percent
The Bottom Line
The first column in the chart (at right) shows how much money a typical retailer makes on a $100 order. The example assumes the product cost is 50 percent of the price, and shipping and fulfillment costs take up another 10 percent. The example retailer spends $20 on sales and marketing to generate an order, pays another $16 to cover overhead, and makes a $4 profit on it.
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