Increase Profit by Raising Revenue with Upgrades

By Larry Kavanagh

7. Products Previously Viewed: Your best customers can view 10 to 20 different products during one visit. Build a dynamic list of the products they've visited, and give shoppers a one-click way to return to those items. Do the same with categories they've visited. ROI

Larry Kavanagh is founder and CEO of e-commerce software-as-a-service developer D.M.insite (lkavanagh@dminsite.com).