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It takes only a few seconds for an unsatisfied online customer to switch to a competitor's website. Studies have shown that poor performance of e-commerce websites can directly result in loss of revenue, poor customer satisfaction and damaged reputation.
To attract and retain customers, online retailers need to create a great online experience. Consumers expect fast, highly interactive, cutting-edge and visually appealing e-commerce applications. Therefore it's vital to manage and optimize application performance to delight users. Traditional application performance management solutions haven't kept pace with the demands of web 2.0, therefore next generation solutions have stepped in to bridge the gap.
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Nagraj Seshadri
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