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Joe Keenan
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The philosophy shift is aiming to improve upon an already successful initiative for Incipio. The retailer has seen increased conversion rates and average order values — and ultimately increased revenues — from consumers originating from or purchasing via Facebook.
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- Companies:
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- Andy Fathollahi
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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