Case Study: Incipio Taps Facebook as a Sales Channel

Incipio isn't new to Facebook — the brand debuted on the social networking site in 2007. As of press time, Incipio had 15,926 Facebook fans. Pre-Facebook, Incipio could be found on Myspace. Having a social presence has been part of the company's culture since it was founded 12 years ago.

"Our whole concept behind this was to take our product line to where our customers were spending their time rather than asking them to leave the site," says Andy Fathollahi, Incipio's president, of the retailer's decision to launch a Facebook storefront. "Recent statistics show that the average person spends an hour on Facebook a day. A lot of people are spending most of their web experiences within Facebook."