Case Study: Incipio Taps Facebook as a Sales Channel

It's not surprising that tech-savvy consumers are likely to spend more time on social networking sites compared to other consumer demographics. This is a big reason why Incipio, a cross-channel retailer of mobile device accessories, decided to bring its online store to its customers rather than vice versa. Incipio launched a Facebook store in January with the help of on-demand e-commerce solution provider ShopVisible.