Case Study: Incipio Taps Facebook as a Sales Channel

RESULTS: Since launching its Facebook commerce platform in January, Incipio has seen a 20 percent lift in conversion from consumers originating from or purchasing via Facebook compared to non-Facebook traffic. In fact, Facebook is now the No. 2 source of organic traffic to Incipio's site (Google). The average order value for Incipio's Facebook customers is also higher vs. the brand's non-Facebook customers. It's all added up to an increase in revenue.