High-tech Customer Service
Inbound call center technology can change the way you manage customer service—on the phone and online.
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It used to cost Global Sports $3 to handle each of these non-revenue generating calls, says Senescu. “We took the calls and slashed Global’s costs by about 80 percent.”
The Franklin Mint, Philadelphia, is another retailer for which NetXentry has created a WebForPhone application. The system accepts inbound calls from customers requesting their account balances and order and shipping status. “The calls typically cost $4 to $5 each,” says Senescu. “We’ve reduced that to 40 to 60 cents per call.”
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Sharon R. Cole
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