High-tech Customer Service
Inbound call center technology can change the way you manage customer service—on the phone and online.
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Senescu cites Global Sports, a company that manages sporting goods retail Web sites such as Dick’s Sporting Goods, as an example. When Dick’s sales circulars (printed with Global Sports’ 800 number) are distributed, consumers call looking for the nearest store location. With the WebForPhone application, callers say their ZIP code and listen for the nearest Dick’s Sporting Goods store location. In addition, the application can transfer callers who want to place an order.
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Sharon R. Cole
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