Inaccurate Insults

The headline for Mr. McKay’s subsequent article was “Spammers, Telemarketers Share Strategies,”

and in the article, he wrote: “... direct marketers have become the workers Americans love to hate ...”

I don’t know about you, but I’m starting to feel offended by all of this animosity directed at the marketing industry. What’s even more nutty about all of this is that we Americans are renowned for our expert use of direct-marketing principles. Indeed, people come from all around the world to learn these principles from us, the masters of the medium. And yet, somehow we’ve become “vermin” and hateful.