Inaccurate Insults

“Vermin,” “spammers” and “workers Americans love to hate”: These are the words recently used to describe direct marketers.

The first aspersion came from William Burrus, head of the American Postal Workers Union, in an article he wrote for a recent union newsletter. And the other two came from Rich McKay, a reporter at the Orlando Sentinal, who visited last month’s annual conference of The Direct Marketing Association (The DMA).