In a Tough List Market, Catalogers Are Turning to the Co-op Databases for Prospecting

By Alicia Orr Suman

With numerous players in the market today, you can join more than one co-op. And frequently the co-ops’ data complements one another. List broker Donna Belardi, president of ALC of NY, observes: “While Abacus still appears to have retained most of the market share, Z-24 in particular is starting to work consistently well. And many catalogers have found pockets of success with smaller databases like I-Behavior and Prefer Network.”