Catalog Co-ops Come of Age

Peter O’Neil, senior vice president and general manager at Experian Marketing Service, says he also is seeing increasing interest for his firm’s Z-24 co-op database. “We’re getting clients ordering more names, testing more cells, rolling out more,” he notes.

One reason mailers turn to other solutions for their prospecting and customer file challenges, says Paul Imbierowicz, vice president of product management at Abacus, is that, “It’s important to optimize everything you do, especially in a challenging economy.”