Catalog Co-ops Come of Age
In a Tough List Market, Catalogers Are Turning to the Co-op Databases for Prospecting
Co-ops also are helping their members by acting as a filter on outside lists. Abacus’ Optimization services enable you to select only the most responsive names on a particular list. The Optimization models ensure that you select active mail-order buyers with a proven affinity for a specific offer by ranking the list’s names from least likely to respond to most likely to respond.
- Companies:
- Abacus
- ALC
- Crutchfield
- NextAction
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