Catalog Co-ops Come of Age

To facilitate data-sharing, he recommends that mailers transfer information electronically. “The faster we can get results and mailing information from our members, the faster we can act on it.”

• Demand quality service. “The level of customer service, quality control and follow-up by a customer service or sales rep handling the account can make the difference in whether or not their list grows to be a significant part of a cataloger’s mailing,” asserts Belardi.