In a Tough List Market, Catalogers Are Turning to the Co-op Databases for Prospecting

By Alicia Orr Suman

Expect a more profitable relationship with your co-op alliance partners if you provide sufficient information, both in the form of what was mailed and the results of those mailings, adds Imbierowicz. He also suggests you share your mail files with your co-op provider. “With all of this information, we can get a better understanding of the results.”