Catalog Co-ops Come of Age
In a Tough List Market, Catalogers Are Turning to the Co-op Databases for Prospecting
Strategies for Success
The first step to effectively using information found in the co-op databases is deciding which co-op(s) to participate in. Examine each co-op’s modeling techniques, the recency of their data and the number of members, suggests Belardi.
In addition, the following strategies can give your co-op mailing efforts the best chance for success.
- Companies:
- Abacus
- ALC
- Crutchfield
- NextAction
Related Content
Comments
