Catalog Co-ops Come of Age
In a Tough List Market, Catalogers Are Turning to the Co-op Databases for Prospecting
With fewer hotline names and a scarcity of new rental lists to test, catalogers have been faced with a drought of new names to mail this year.
Seeking ways to beef up their mail plans with quality names at the lowest possible cost, more catalogers appear to be tapping into cooperative catalog databases.
- Companies:
- Abacus
- ALC
- Crutchfield
- NextAction
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