In-Store Tracking: Personalization Innovation or Privacy Invasion?

"Second, retailers should make sure they're not just tracking for tracking's sake. Retailers need to create a compelling experience for consumers, giving them a whole new perspective than what they would have if they didn't use the retailer's app [or consent to tracking in other ways] in-store."

Though the nuances are varied, when it comes down to it, it seems that both sides really can agree that what's best for consumers is best overall.