Down-home Digital

Reiman employs two in-house photographers plus freelancers to shoot the images for the magazines and catalogs. Photography for the magazines has priority, since there are so many titles, and they’re published more frequently.

Shooting the numerous products for each catalog requires some smart scheduling. “We shoot Country Store primarily on evenings and weekends,” Schimmel reports. “The Fall 2001 catalog took 12 full days of shooting, producing 40 images per day. Clothing not shown on models took an additional five days, 30 images a day.”