Down-home Digital
In-house digital photography and prepress make Reiman Publications’ Country Store catalog the picture of pastoral production
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Schimmel reports similar savings from the removal of film and processing from the equation. “Exposing six sheets of film in the traditional setting takes five to six minutes, so we’re saving all of that time,” she calculates. “Also, if the final film pickup of the day was at 4 p.m., we wouldn’t have it back until the next day at 1 p.m. Now we capture the image, send it to prepress, and an FPO [for placement only image] is available immediately. Prepress no longer has to scan images.”
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Dawn Greenlaw
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