Down-home Digital
In-house digital photography and prepress make Reiman Publications’ Country Store catalog the picture of pastoral production
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“We knew that implementing digital photography would save us time and money,” states Anne Schimmel, photo studio manager.
“With conventional photography, it takes a minute or two to shoot a Polaroid, whereas a digital preview takes seconds, and you can put it up on a monitor using Photoshop to see the image in a layout,” she continues. “Plus, each Polaroid costs $2.65. We can shoot as many digital previews as necessary, and we have much more freedom to try changes.”
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Dawn Greenlaw
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