Down-home Digital
In-house digital photography and prepress make Reiman Publications’ Country Store catalog the picture of pastoral production
Most of last year’s catalog orders were placed via mail (54 percent) and telephone (39 percent), according to LeBrun. The Country Store Web site, which is at CountryStoreCatalog.com, launched in October 1999, averages 100 orders per day.
Country Store catalogs are published spring and fall, each release averaging 50 to 70 pages. Supplements are distributed year-round. A typical catalog production cycle lasts about three months, starting with a product-selection meeting.
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