Down-home Digital
In-house digital photography and prepress make Reiman Publications’ Country Store catalog the picture of pastoral production
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The Approval, from Kodak Polychrome Graphics, is a high-end digital halftone color proofer. Why did Reiman decide to go high-end (and higher priced) in house?
“One of our printing partners pulled us into CTP [computer-to-plate technology] early, and, at that time, the Approval was probably the only proofer we had confidence in,” Sloane says. “Yes, we’re paying a premium price [per proof], but we trust the proofer’s consistency. It’s an accurate proof, and we hit our color on press.”
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Dawn Greenlaw
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