Down-home Digital

“The addition of digital photography has facilitated the layout, design and copywriting process,” Lehtinen says. “Now, I can get images within a couple of hours. In the past, I’d have to design using boxes as place-holders, which were hard to write around.”

Each spread typically undergoes three or four rounds of proofing and corrections. Once 10 to 15 page spreads have been approved, Lehtinen hands off the files to the prepress staffers across the hall, who pull proofs on two Kodak Approvals, installed four and two years ago.