Down-home Digital
In-house digital photography and prepress make Reiman Publications’ Country Store catalog the picture of pastoral production
“We’re fortunate that prepress is right across the hall from us,” Schimmel says.
The Workflow
While the studio shoots the images, Mike Lehtinen, art director for Country Store, begins working on a catalog layout in QuarkXPress. He designs page spreads and sends them to the writer for copy. Then he prints each spread on a black-and-white laser printer and routes them to the proofreader, merchandising team, creative director and LeBrun for approvals.
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