Make In-Game Adjustments
In her new guide, Debra Ellis redefines the rules of the multichannel marketing game
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Joe Keenan
, Senior
and Catalog Success
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Enhance the customer experience, improve employee morale and reduce costs. With lower incremental costs, you’ll be able to offer extended product lines and competitive pricing, Ellis notes. Automation of business processes improves productivity and reduces costs.
To read a summary of the guide, go to www.wilsonellisconsulting.com/newrulesmcm/newrulesmcmexec.htm .
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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